Category Archives: Infographics

How To Design The Best Business Card

Here at Smarterer we often write about emerging job search trends in the digital world. One trend that doesn’t look like it’s set to go away anytime soon, though, is business cards. Business cards are still the most effective way to distribute your contact information and make someone remember you.

In fact, business cards are an important component of one’s personal brand, and can go a long way in creating a lasting impression. They can be an extension of your personality and depending on the design, can really convey any type of image that you want. Check out these 51 Unique Business Cards That Will Make Your Mind Explode.

While there are no absolute standards for business card design, there are a few general guidelines and best practices. Use light colors, make sure to include an image or the logo of your company, and keep the design as uncluttered as possible. The goal is to choose your elements carefully in order to create the most cohesive and well designed card as possible.

Check out the excellent infographic below, put together by the folks over at WEBS, to learn how to design the best business cards. They’ve even thrown in a little bit about etiquette at the bottom as well. Enjoy!



Job Seekers: Optimize Your Social Profiles [Infographic]

The few weeks leading up to Christmas tend to signal a hiring lull as workers evacuate offices en masse, and job seekers spend down time with their families and friends.  Don’t get too cozy and complacent by the fire, though, if you’re still on the job hunt. The post-holiday season brings one of the strongest hiring pushes of the year (matched only in the summer by the demand for temp jobs).

So why not use this time to do a little maintenance on your job search efforts? Wrap your social profiles up tight, and slap on the frilly bow that will get you hired come January. This great infographic by Jobvite covers how your social presence can make or break your chances at a job.

Some key takeaways:

  • When it comes to Facebook follies, poor spelling is worse than drinking.
  • 1 in 7 referred candidates are hired, compared to 1 in 100 from generic job boards. (Yikes! Find a referral!)
  • 92% of recruiters use social media to source candidates.

Find more useful stuff like this in our Complete Guide to Getting a Job.

The Eye-Opening Value of Internships [Infographic]

We’ve got a hefty article lined up for Thursday with advice about making a smooth transition from college to career. Internships are at the foundation of our advice, and why wouldn’t they be? College students with internship experience are twice as likely to receive job offers as those without. We wanted to lead into Thursday’s piece with a primer: an infographic on how building skills through internships makes you more career-ready in the eyes of employers.

Some eye openers:

  • Exactly half of the companies surveyed hired an intern in the past six months.
  • 72% of companies award at least some of their interns with full-time job offers.
  • According to hiring managers, the top 5 most desired skills are all soft skills – proving that the way you work with people is just as important as the work you do.
Hat tip to Millenial Branding for putting together this infographic on The Student Employment Gap.

Internships by the Numbers [Infographic]

Google Tips: Get More Out Of Google Search [Infographic]

How to Google Search Everything

The Google search algorithm is good – like, really good. Sometimes it seems nearly sentient, answering your questions and parsing your jammed-together keywords to determine what you need and how to deliver it to you.

It can anticipate and distill human input into a tidy batch of keywords, and will usually return exactly what you’re looking for on the first page of results.


Google tends to be better if you know exactly what you’re looking for: a fact, a date, a news event, the weather, a dictionary definition, a sports score, whatever. But when the topic gets more obscure or opinion-based, it’s much harder for Google to hone in on the results that will satisfy your search needs.

Anyone can run a Google search, but few can claim they know how to Google anything. There’s a distinct difference between the people who shrug and say “oh well” after a few cursory attempts to research hard-to-find info, and those who roll up their sleeves to mine the depths of Google’s vast knowledge. The infographic below reports that 3 out of 4 users don’t know how to perform a well-executed Google search. Which group are you in?

Our Google Search test will give you a good idea of where you stand, but for a head start on the topics we cover, take a look at Hack College’s infographic guide to getting more out of Google. And stay tuned for Thursday’s post, when we’ll be continuing our resource hub series with our Complete Guide to Google Search.

How to Google Anything